Magazine article Management Today

Books: Author Q&A - Tom Hodgkinson

Magazine article Management Today

Books: Author Q&A - Tom Hodgkinson

Article excerpt

Business for Bohemians

Portfolio Penguin, pounds 12.99

- What made you write this book?

Most business books are big boasting sessions written by millionaires There seemed to be a gap for a funny, humane business book that talked honestly about the difficulties of running a small business. I wanted to demystify the spreadsheet, learn to love digital marketing and encourage bohemians to become a little more money-focused. I'm afraid that through most of the book I was more Basil Fawlty than Richard Branson.

Can bohemians really make decent entrepreneurs? The bohemian mindset has much in common with the entrepreneurial mindset: it's all about freedom. They are people who are temperamentally unsuited to the nine to five. Damien Hirst and many artists, TV chefs, writers and actors have taken their own creativity and turned it into a successful business. So yes, bohemians can make decent entrepreneurs. But they have to shed their distaste for profit!

- You say crowdfunding is the most difficult thing you've done. …

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