Magazine article Editor & Publisher

A Hub for Innovation: Postmedia Plans to Open a Digital Lab at Communitech Hub

Magazine article Editor & Publisher

A Hub for Innovation: Postmedia Plans to Open a Digital Lab at Communitech Hub

Article excerpt

It's no secret that innovative thinking remains important as ever as the newspaper industry continues to struggle with declines in advertising revenue but Postmedia, Canada's largest newspaper group, believes it has found the ideal arena to experiment. This fall, the company will open a digital lab at Communitech Hub, a 50,000-square-foot collaborative workspace in downtown Kitchener, Ontario.

Andrew MacLeod, Postmedia's executive vice president and chief commercial officer, said the lab is intended to grow the company's "innovation capabilities" as well as its business-to-business product strategy.

"Print will always be a very important part of our business at Postmedia but as the industry as a whole continues to see the loss of print advertising revenue, it's imperative for us to accelerate a new growth model," MacLeod said. "Our ability to constantly innovate and develop new digital solutions is going to help shape our future success."

Communitech Hub, which was founded in 1997, currently works with more than 1,000 tech companies and start-ups in the Waterloo-Toronto Region Corridor. The 62 mile stretch hosts the second largest technology cluster in North America.

By opening the digital lab at Communitech, MacLeod said, Postmedia will have access to up and coming technologies such as Ract.js, an open-source Javascript library being developed by Facebook, and Node.js, an open-source runtime environment used by IBM, Microsoft and Netflix.

"With these emerging technologies, our digital lab team will focus on media sales solutions and offerings beyond our traditional media," MacLeod said. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.