Magazine article Editor & Publisher

Rethinking the Paywall: Drizzle Helps Publishers Draw Additional Revenue from Premium Content

Magazine article Editor & Publisher

Rethinking the Paywall: Drizzle Helps Publishers Draw Additional Revenue from Premium Content

Article excerpt

While many newspapers have begun to rethink paywalls as an effective means of generating digital revenue, one startup is offering an alternative approach. Drizzle, a micropayment and section-specific subscription platform, enables online publishers to earn additional revenue for its premium content. As part of Cox Enterprises' first-ever Techstars Atlanta Accelerator Program, Drizzle currently works with a few dozen websites including Breaking Muscle, Kabbage and Alt_driver.

The platform has also received verbal approval to pilot with Cox Media Group's "Fans First Media" department, a portfolio of websites delivering consumer news, pop culture, politics and sports.

"We want to be an extension to whatever the publisher may already be doing. When it comes to micropayments, instead of just throwing up this barrier to the reader in the form of a paywall, Drizzle lets publishers engage with its users," said Morgan Drake, director of business development for Drizzle. "It creates an opportunity where you have a bread crumb trail to an actual subscription."

The platform provides publishers the option to choose from three tiers of pricing for content: 25 cents, 50 cents and $1. The pricing can be applied to any type of content beyond standard articles, such as videos, podcasts and images. Additionally, this micropayment option, Drake said, offers a convenient option for users who may not necessarily have any loyalty or preference to a particular site. However, a subscription option can be made available for regular readers as well.

Drizzle charges publishers a 2 percent fee on payouts and users a 20 cent fee for each website where they purchase content and 30 cents for every transaction. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.