Magazine article Editor & Publisher

More Than Just Print: The Newspaper Association of America Rebrands as the News Media Alliance

Magazine article Editor & Publisher

More Than Just Print: The Newspaper Association of America Rebrands as the News Media Alliance

Article excerpt

In an effort to better reflect the evolving industry, The Newspaper Association of America has renamed itself the News Media Alliance and expanded its membership requirements to allow digital-only news organizations become members.

"The word 'newspaper' is powerful and has a lot of amazing history' behind it but there's also nobody who is just in the print business anymore," chief executive officer and president David Chavern said. "I think everyone realizes that the industry is more complex than that and the association has to show that."

A particularly revealing incident, Chavern said, came during a conversation with a U.S. Senator. "When I told him I represented the newspaper industry, he responded by saying that he didn't read newspapers anymore, emphasizing how all his news came from the internet. I knew if someone this sophisticated and media aware still thought newspapers just meant something that landed on your driveway, that we probably had a communications problem about what the industry really is about."

The realization eventually caused Chavern to recommend a re branding to the organization's board of directors this past spring. Though the most visible alteration may be the new name, Chavern said that it's just one of several new upgrades the organization has made.

In addition to a redesigned, mobile friendly website featuring a more modern layout (newsmediaalliance.org), the News Media Alliance also welcomed its first two digital-only publications as members--The Independent Journal Review and Jim Brady's Spirited Media. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.