Magazine article University Business

A Dining Option to Support the Campus Experience: With SUBWAY[R], Students at a Michigan Community College Enjoy Nutritious Food as They Study and Socialize

Magazine article University Business

A Dining Option to Support the Campus Experience: With SUBWAY[R], Students at a Michigan Community College Enjoy Nutritious Food as They Study and Socialize

Article excerpt

Between classes, students at Jackson College, a community college located in southern Michigan, tend to gravitate to the Jets Hangar. The recently renovated student center serves as a gathering, studying and entertainment spot for the institution's more than 7,000 residential and commuter students. The team at the college quickly realized a desirable dining option was necessary for the space.

In April 2015, the college turned to a local SUBWAY[R] franchisee, Bob Richardson, to inquire about opening a Subway restaurant at the Hangar.

"The president of the college knew that I had a successful restaurant operation and was very involved with the local community through my other Subway restaurants. And he knew I would be very involved in the college," says Richardson.

Using small spaces to the fullest

The installation process moved very quickly. SUBWAY[R] Corporate sent a design team and development agent to measure the dimensions of the space where the restaurant would be. An architect with the brand then put together a design based on the specific dimensions. In September 2015, the Subway restaurant at the Hangar began serving students nutritious submarine sandwiches and salads, made just the way everyone likes. Though the restaurant only takes up just under 400 square feet, it still operates as a full-service dining venue.

"We bake all of our bread onsite and serve the full Subway menu," says Richardson. "We don't have a full lobby, and our fridge and freezer are outside the store to maximize our space. But as we prove time and time again, we are able to operate in some spaces that others can't."

A team effort

When Richardson has a question or problem to solve at his restaurant, he has a network of other franchisees who operate Subway restaurants on other college campuses.

"Subway truly has a great support program," he says. …

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