Magazine article American Forests

DISH Network

Magazine article American Forests

DISH Network

Article excerpt

YOUR PHONE BUZZES multiple times every day, alerting you to new emails just by using a tiny blip of electricity. Any important communication can be found instantly in your pocket. But, do Americans realize that more than 18 million trees are cut down each year so that they can receive paper bills?

As one of the largest pay-TV providers in the nation, DISH Network has millions of customers who receive monthly bills. Their customers "... were still thinking of monthly bills as a paper document," says Shannon Picchione, DISH Vice President of Billing and Credit. "We wanted to change that thinking."

DISH kept in mind that it wasn't just about reducing the impact of their daily operations on the planet--they believe that reducing your footprint is one thing, but that also giving back is even better. Putting a priority on sustainability, DISH came up with an innovative way to incentivize healthier billing practices. They decided that American Forests would be the ideal partner to pursue these ends, and together we pledged to plant a tree for every one of their customers that switched from paper bills to e-billing during Earth Month 2016. …

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