Magazine article Strategic Finance

Get on an "Elevated" Track with ACE

Magazine article Strategic Finance

Get on an "Elevated" Track with ACE

Article excerpt

Dear IMA Members,

Last summer, IMA Chair Marc Palker, VP of Education and Career Services Debbie Warner, and I took on a new challenge for IMA's Annual Conference & Expo (ACE). We wanted to further elevate the value of ACE's content--our program tracks--for this year's event in Denver, Colo., June 17-21. While previous program tracks served many educational needs, we thought the topics could relate more to practitioners in attendance and any employers who sponsored and funded them. The new tracks should align better with the work management accountants actually do.

Our first step was to use the "greenfield approach." We wiped the slate clean and restarted with the fundamentals. IMA's Master Guide to Controllers' Best Practices, published last year in our new and expanding book line, served as a focal point. Its research, tips, and case studies helped us identify management accounting content in practical, day-to-day terms. We also leveraged our career management tool CareerDriver[R] and the IMA Competency Framework, which are based on five key disciplines that capture the 28 critical skills needed to excel in the finance and accounting profession.

From these resources, we formed an initial set of specialty tracks with a diverse group of representatives from the IMA team, including Dennis Whitney, Doreen Remmen, Terry Mormile, and LeighAnn Tobia. But the work wasn't over. Conference Program Chair Steve McNally, finance director/controller at Campbell Soup, brought a fresh lens to the project. …

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