Magazine article The Advocate (The national gay & lesbian newsmagazine)

Ethical Shopping: Put Your Money Where Your Cause Is

Magazine article The Advocate (The national gay & lesbian newsmagazine)

Ethical Shopping: Put Your Money Where Your Cause Is

Article excerpt

The heart of New York's Madison Square Park has become a unique hub where talented designers and artists bring products to a wider market. Now one of the area's boutiques offers even more reasons to shop: 10 percent of the purchase price is donated to charity.

"We wanted to create a new retail concept that incorporated our three areas of expertise: fashion and lifestyle curation, brand direction and graphic design, [and] charitable causes and ethical consumerism," Maison 10's bi-continental founders Tom Blackie, Henri Myers, and Carsten Klein told The Advocate in a joint statement.

Maison 10 carefully curates its products to offer a limited number of items for sale at any one time. Specifically they hand-select 10 items, one each from 10 set categories; which include art, fragrances, home wares, jewelry, men's accessories, books, and "well-being" products. Each set of items is featured in the storefront for 10 weeks.

"Curating items that we love into small groupings of 10 made perfect sense to us," Blackie says. …

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