Magazine article Editor & Publisher

3 Questions with ... Anita Fasbender, Regional Operations Director, Independent Record, the Montana Standard and the Mini Nickel

Magazine article Editor & Publisher

3 Questions with ... Anita Fasbender, Regional Operations Director, Independent Record, the Montana Standard and the Mini Nickel

Article excerpt

What has been your greatest challenge and how did you overcome it?

In 2012, we decided to move the creative production of our ads to an offshore studio. I had concerns that we would not be providing our customers with the same great design and customer service that they had come to expect. However, the transition proved to be fairly invisible to the customer. We worked closely with our ad reps and addressed any ad that came back to us below expectations as needed. In the long run, we gained tremendous efficiencies and are now able to provide our customers with next day proofs--something that was not always possible before this transition.

Where do you see the future of print production?

Our daily print product is extremely valuable to our community. And although preferences as to how people consume this product have changed over time, I still believe the printed product remains invaluable to a core group of our readers. If everyone chose to get their news online, print would already be dead. But as with books and magazines, there is something to be said for holding the printed product in your hand. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.