Magazine article Success

My Way

Magazine article Success

My Way

Article excerpt

WHO?

BRUCE AND LESLIE GIFFORD

WHERE?

Santa Monica, California

WHAT?

The Giffords are the founders of 360Cashmere. They founded their contemporary knitwear brand in 2009, after selling their business Sweater.com in 2006. Knowledge about global sourcing and fashion marketing run four generations deep in the Gifford family. Bruce and Leslie's two children, Andrew and Alex, are also involved in the business. Andrew drove the creative vision behind their latest, edgier collection, Skull Cashmere. 360Cashmere is available in retailers and department stores across the U.S., Europe and Canada.

I NEVER LEAVE THE HOUSE WITHOUT ...

B: A fast car.

L: My puppy.

WE WERE INSPIRED BY ...

Deepak Chopra's The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams. It's a wonderful guide on how to live your best life.

WORDS THAT DRIVE US ARE ...

L: "Count your blessings; don't compare them."

B: "If everything seems under control, you're not going fast enough."

--Mario Andretti

WE'RE NETFLIXING ...

The Crown and House of Cards.

AT LEAST ONCE IN THEIR LIVES, EVERYONE SHOULD TRY ...

L: Something that they're most afraid of doing. Try it once. You might not be so scared.

B: Getting a tattoo.

WE LOVE LISTENING TO ...

Sting.

OUR SECRET WEAPON IS ...

We can't be divided. Within our company, within our family, we will always stand strong together.

IF I GET DISAPPOINTED ...

L: I try to turn it around into something that I'm going to be successful with. …

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