Magazine article Management Today

Books: Author Q&A - Jake Knapp & John Zeratsky

Magazine article Management Today

Books: Author Q&A - Jake Knapp & John Zeratsky

Article excerpt

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Bantam Press, pounds 13.99

In a nutshell, what is a sprint?

A sprint's where a team identifies a major problem on a Monday, comes up with solutions on a Tuesday, decides which is the best on a Wednesday, prototypes it on a Thursday and tests it with potential users on a Friday. It's human nature to want to get everything right before you release a product, but it's really dangerous because you could be on the wrong track. A sprint's not a long-term risk like that - if your idea doesn't work out, you've only sacrificed five days.

What's wrong with brainstorming?

A lot of people really like brainstorming because it's fun and it feels productive, but it still doesn't produce good ideas. We looked back at all the brainstorms we'd done, and no idea that was thought up in them went anywhere. …

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