Magazine article Foreign Policy

Agribusiness Is Set to Play a Key Role in Greece's Economic Recovery: Top-Quality Products Mean That Greece's Agribusiness Has Significant Added-Value and Export Potential

Magazine article Foreign Policy

Agribusiness Is Set to Play a Key Role in Greece's Economic Recovery: Top-Quality Products Mean That Greece's Agribusiness Has Significant Added-Value and Export Potential

Article excerpt

"Agribusiness is a top priority in our development plan: Greece 2021," states Minister of Rural Development and Food, Evangelos Apostolou. It's not hard to understand why. Agribusiness has long been a major export sector and, as the world moves towards the Mediterranean diet, the country has maintained a positive trade gap in a wide range of products, many of which have stable prices and rising demand.

This success is attributed in part to the uniqueness of Greek products or, as Dodoni's Chairman, Michael A. O'Neill puts it "the added advantage of real taste". Managing Director of Nikas, Aggeliki Oikonomou, believes a traditional approach to its recipes will prove to be advantageous in foreign markets, stating "we are committed to maintaining that traditional Greek taste."

Topping the list of Greek exports are vegetables, fruit, olive oil, dairy, seafood, olives and wine. Europe is their biggest market, but sales to countries including China and the US are rapidly increasing. Constantine Boutaris, President and CEO of leading Greek wine company Boutari Winery, thinks "the US is the main country for promoting Greek wines, because they are open to new experiences. …

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