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Speeding Up Mobile: Relay Media Helps Publishers Convert Web Content to AMP

Magazine article Editor & Publisher

Speeding Up Mobile: Relay Media Helps Publishers Convert Web Content to AMP

Article excerpt

These days, when users tap on their mobile browser, speed is no longer seen as a luxury--it's expected.

Although the allure of Facebook's Instant Articles continues to fade, another viable option has emerged in the Google-backed Accelerated Mobile Pages (AMP).

With Relay Media (relaymedia.com), publishers can convert standard web content into AMP format and distribute the content to affiliates, partners, or the open web.

"Quality user experience is becoming a business imperative. For a long time, this was not the case as advertisers paid for impression tonnage and consumers had little recourse against invasive ads and clutter," said Barb Palser, chief product officer at Relay Media. "Now, advertisers are demanding view ability and transparency, and consumers can install ad blockers or simply go elsewhere. Most publishers probably have no idea how much audience and revenue they're losing as a result of slow load and poor user experience."

Palser said that Google research has found more than half of users abandon slow-loading sites after just three seconds. Typically, Relay Media's AMP articles load in under one second, compared to an average of 19 seconds for standard mobile websites.

According to Palser, a newspaper could monetize their content through Relay Media in several ways. For example, on the distribution side, publishers can earn incremental revenue by sharing AMP-formatted articles with others through the company's platform.

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"The publisher's ads and paywall services stay in-tact, along with the rest of the AMP page, so they earn revenue and track audience any time another publisher embeds their content," she said. …

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