Magazine article Editor & Publisher

Hard-Working Card in Corvallis, Ore

Magazine article Editor & Publisher

Hard-Working Card in Corvallis, Ore

Article excerpt

Dining card benefits readers, charities, newspaper image

THE CORVALLIS (ORE.) Gazette-Times has come up with a fresh angle for the two-for-one dining card while at the same time generating new revenue for the paper and raising money for worthy causes.

The dining card, a staple promotion scheme for newspapers, offers two restaurant entrees for the price of one for holders of a card obtained from the Gazette-Times, which sells them to readers for $14.95 each, $25 for two. Cards are honored at 15 participating eateries. But in Corvallis, a portion of the ticket price is distributed among four local charities.

"It's a win-win deal for everyone," said Carol S. Blodgett, the paper's director of integrated marketing. "The restaurants win with an increase in business. The charities win with more dollars for their programs. The diners win with savings on their meal checks and the knowledge that they've aided a good cause. And the paper has won with the tremendous response we've gotten from the promotion, which has helped build our image of helping the community."

Blodgett said the paper sold more than 650 of the one-year cards in the first 10 weeks of the program. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.