Magazine article State Legislatures

There's Gold in Them Slogans

Magazine article State Legislatures

There's Gold in Them Slogans

Article excerpt

Thirty-five percent of Americans will travel as a family this year, according to a AAA survey. That means some 105 million people could see at least one state travel slogan-those catchy little phrases that tourism officials across the country devise to lure throngs of money-spending visitors to their states. Some slogans, like "Grand Canyon State" (Arizona). remind us of natural wonders; others, like "Dream Big" (California). evoke a state of mind. Still others-"This Is lowa"-seem, well. self-evident Whatever the wording, the goal is the same: to claim a share of resident and international travelers' spending, which averaged $2.7 billion a day in 2016, according to the U.S. Travel Association.

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Note: Travel spending for the U.S. Virgin Islands was $1.3 billion in 2015; tax revenue was not available. Neither figures were available for Puerto Rico. Source: NCSL, 2017

Tourists Help Pay States' Bills
Here's a look at how much tourists spent by state in 2015 and the state
and local tourism tax revenue each state took in.

State           Travel Spending,   Tax Revenue,
                2015, in billions  2015

Alabama          $12.6             $798 million
Alaska            $1.9             $187.8 million
Arizona          $21.0               $1.7 billion
Arkansas          $7.3             $511.9 million
California      $122.4               $9.9 billion
Colorado         $19.1               $1.1 billion
Connecticut       $8.7             $910 million
Delaware          $3.1             $486 million
Florida         $108.8              $11.3 billion
Georgia          $26.7 (2014)        $3 billion
Hawaii           $15.1               $1.7 billion
Idaho             $3.3             $245 million
Illinois         $36.3               $2.7 billion
Indiana          $11. … 
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