Magazine article Editor & Publisher

Front and Center: Fillmore County Journal Places Photos of Local Residents on Newspaper Racks

Magazine article Editor & Publisher

Front and Center: Fillmore County Journal Places Photos of Local Residents on Newspaper Racks

Article excerpt

In an effort to further connect with readers and provide more accessibility to its publication, the Fillmore County (Minn.) Journal has begun placing newspaper racks featuring pictures of local residents on them in various communities it covers.

So far, the Journal has placed eight brand new vinyl photo wrapped racks in the towns of Preston, Lanesboro, Fountain, Chatfield, Rushford, Harmony, Wykoff and Spring Valley. Each rack has three full color photos on display and can hold about 100 copies.

While the free newspaper is already distributed to every household in the county, publisher Jason Sethre said people regularly drive upwards of 50 miles to pick up additional copies at the Journal's office in Preston. The paper currently maintains a total distribution of 13,500.

"We figured this was a great way to not only make our product more readily available but also turn members of the community into local celebrities," Sethre said. "After all, they are the reason our newspaper exists."

To identify what images would be displayed on the racks, Sethre and his staff communicated with local Chamber of Commerce organizations, city halls and community leaders. The paper laid out two important requirements for all potential photos: they had to include local people, and they needed to portray the assets of the community.

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"We explained what we wanted to accomplish and asked them for their input. Everyone loved the idea," Sethre said. "In most cases, we were told who specifically should be recognized on the racks. …

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