Magazine article Journal of Property Management

Turn Your "Likes" into Leases

Magazine article Journal of Property Management

Turn Your "Likes" into Leases

Article excerpt

I can remember a time not too long ago when I would be hassled (mostly lovingly) by older friends or colleagues.

"You millennials and your phones," they'd say. Fast forward a few years to present day and that statement would be, "Everyone and their phones." And all for good reason. While I'm not dismissing the importance of social interaction, today we are able to run our businesses and our lives from the press of a button in the palm of our hands. So there is great emphasis on how to help streamline and improve the choices, decisions and experiences we face on a daily basis. Needless to say, many of these evolve around banking, budgeting or other related services. So with the emergence of Fintech (financial tech) as one of the fastest growing markets for venture capital, consumers have much to gain and even more to save.

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But technology is more than merely apps and automation, it is also innovation and creativity. Banking, lending and investment services arc not just being optimized for your smartphone, they are being tailored to fit the user--and in the process, cutting out the middleman and saving you time and money. But they're also changing the game by writing new rules and creating an entirely new playing field. From peer-to-peer lending sites such as Asset Avenue, Upstart or SoFi, to products like Domuso that allow renters to finance their move-in expenses for a low rate, there is outside interest in the real estate and financial services space and it's causing bigger and more traditional competitors to innovate as well. …

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