Magazine article Talent Development

Tell It like It Is: Let the Story Do the Work: The Art of Storytelling for Business Success

Magazine article Talent Development

Tell It like It Is: Let the Story Do the Work: The Art of Storytelling for Business Success

Article excerpt

Why do we tell stories? What does storytelling add to a conversation? What makes a good anecdote? In her new book, Choy, founder of the Chicago-based Leadership Story Lab, answers those questions and more. By sharing her own story and those of people she has helped through the years, she shows readers how the art and science of storytelling can simplify the complex, engage minds, and strengthen your brand.

According to Choy, an effective narrative can help an outstanding candidate outshine her competition. It can make everyday information memorable and relatable. It can fortify your argument to the key decision makers working with you on a project, considering you for a promotion, or funding your next venture.

How do leaders take advantage of storytelling? Choy's book offers an in-depth, practical prescription for relaying the best about what your message has to offer.

In the introduction, the author describes her background as an admissions officer at a prestigious business school, and how often the decision to admit or deny candidates hinged on the stories they told. Here, readers learn where Choy's interest in storytelling as a business communication technique began.

The rest of the book is made up of 11 chapters, divided into three main sections: "The Anatomy of a Story," "Bringing Stories to Life," and "Stories in Action."

In the first section, Choy describes the principles and elements of storytelling. …

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