Magazine article Folio: the Magazine for Magazine Management

Paper Use Expected to Grow 6.2% through '88

Magazine article Folio: the Magazine for Magazine Management

Paper Use Expected to Grow 6.2% through '88

Article excerpt

Paper use expected to grow 6.2% through '88

Eighty-four publishing companies responding to the Magazine Publishers Association's annual paper survey said they expect to boost their paper use this year by 2.6 percent, to 1,463,392 tons from 1,426,119 tons in 1986. Moreover, they expect to increase paper use in 1988 by 3.5 percent compared to 1987, raising the total to 1,515,111 tons. The two-year increase amounts to 6.2 percent.

The survey also revealed the following data about paper use this year and next:

The predominant type of paper used by respondents continues to be coated groundwood. In 1986, this type accounted for 72.9 percent (or 1,039,371 tons) of total tonnage, and is projected to account for 73.7 percent in 1987, and 73.5 percent in 1988. But the paper type expected to experience the greatest percentage growth between 1986 and 1987 is coated free, which the publishers said will jump 7.1 percent-- from 85,918 tons to 92,014 tons.

Respondents expect to use significantly less imported paper in 1987--49,673 tons, down nearly 22 percent from the 60,528 tons used in 1986. Imported paper will account for about 3.4 percent of all paper used in 1987, down from 4.2 percent last year. In 1988, however, the publishers projected use will grow to 55,321 tons, an 11.4 percent rise over 1987.

At the time the survey was taken, 19.3 percent of the respondents had paper inventories of one to 30 days; 47 percent had 31- to 60-day inventories; 15.7 percent had stock for 61 to 90 days; and 8. …

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