Magazine article Talent Development

The Case for a Coaching Culture; Research Links a Coaching Culture to Engagement and Revenue Growth

Magazine article Talent Development

The Case for a Coaching Culture; Research Links a Coaching Culture to Engagement and Revenue Growth

Article excerpt

Strong coaching cultures are a growing trend--and they can benefit the entire organization. A 2017 study from Human Capital Institute and the International Coach Federation found that one in four organizations has a strong coaching culture, representing a nearly 50 percent increase from the findings in their 2016 study, which reported that 17 percent of organizations had such a culture.

The researchers defined a strong coaching culture as one that meets at least five of these six criteria:

* Employees value coaching.

* Senior executives value coaching.

* The organization has a dedicated line item budget for coaching.

* Coaching is available to all employees.

* Managers, leaders, or internal coaches receive accredited coach-specific training.

* All three coaching modalities (internal coach practitioners, external coach practitioners, and managers or leaders using coaching skills) are present in the organization.

This type of culture is linked to higher engagement and better financial performance. Organizations with a strong coaching culture have a larger percentage of highly engaged employees than other organizations (61 percent, compared with 53 percent). …

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