Magazine article Information Today

Dow Jones Interactive Expands Its Web-Based Marketing Alliances

Magazine article Information Today

Dow Jones Interactive Expands Its Web-Based Marketing Alliances

Article excerpt

Barbara Quint, co-editor with Paula J. Hane for NewsBreaks, is editor in chief of Information Today, Inc.'s Searcher: The Magazine for Database Professionals, columnist for Information Today, and a longtime online searcher. Her e-mail address is bquint@netcom.com.

Continuing the onward march of its expansionist business strategy, Dow Jones interactive (http://djinteractive.com) has announced more developments designed to project its products into Web consciousness. The company has begun integrating links from its Publications Library through leading public Web sites and popular online services, including general news sites and company sites. Under the agreements, the new gateway Web outlets will allow free searching of the Publications Library with users purchasing the articles they select at the standard fee of $295 each. At the same time, for smaller Web sites, the Wall Street Journal Interactive Edition (http://wsj.com), the end-user arm of DJI, has established an affiliate program that will enable smaller sites to post updated news headlines and earn commissions for generating Interactive Journal subscribers.

The first round of agreements in the large gateway category opened up access to over 10 million Web users through agreements with AOL Canada (http://www.aol.ca), CompuServe (http://www.compuservice.com) GIGA Information Group (http://www.gigaweb.com), Medical Data International (http://www.medicaldata.com), MSNBC (http://www.msnbc.com), MediaOne (http://www.mediaone.com), Medscape (http://www.medscape.com), NewsAlert (http://www.newsalert.com), PointCast (http://www.pointcast.com), Stockpoint (http:.//www.stockpoint.com), and ZDNet (Ziff-Davis, http://www.zdnet.com). PointCast and ZDNet already have the integration completed, with the remaining announced affiliates expected to connect before the end of this month. Users can tap into the Publications Library using their existing passwords, although one way or another it appears that DJI will identify password users. The site relies on software from the Dow Jones Interactive Intranet Toolkit to create live "intelligent' links from different areas of a service or site directly to specific sets of headlines generated from the Publications Library. Web editors can select all or any part of he Publications Library holdings, down to the

individual document or source level.

Users coming through the major affiliate gateways will not pay for searching or viewing headlines, but just for the full story at the standard $2.95 rate that DJI and Interactive Journal subscribers pay. We asked Tim Andrews, vice president and editor of Dow Jones Interactive Publishing, whether they weren't worried that this would cut into their own direct subscribership. Andrews told us that Interactive Journal currently brought over $1 million a year into Dow Jones coffers. Andrews reminded us that the $69. …

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