Magazine article Marketing

Express Ad Row Sparks Review

Magazine article Marketing

Express Ad Row Sparks Review

Article excerpt

Express Newspapers has split with ad agency Leo Burnett after a dispute over the relaunch of its ailing Express title.

The split comes just eight months after Paul Woolfenden, the group's commercial director, hired the agency to replace Lowe Howard-Spink.

Leo Burnett was appointed to increase the profile of the Express and help it compete more effectively against the runaway success of the Daily Mail.

The struggling newspaper group has now put the advertising accounts for all three of its papers - Express, Express on Sunday and the Daily Star - up for grabs. Leo Burnett will not repitch.

Express sources say that Woolfenden wants to hire a new agency within two weeks and is planning a new umbrella branding campaign for the Express early next year.

Leo Burnett has worked with the group for over 16 years. It has handled the Daily Star since 1988.

At that time, Woolfenden estimated that the Express would spend around [pounds]10m a year on advertising, although MMS figures show only [pounds]6m has been spent on all three titles over the past year.

Lord Hollick, the Labour peer whose group United News & Media bought Express Newspapers in 1996, is known to be impatient to improve the group's fortunes. …

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