Magazine article Information Today

AudienceOne Introduces One-to-One Publishing Solution

Magazine article Information Today

AudienceOne Introduces One-to-One Publishing Solution

Article excerpt

AudienceOne, Inc. has introduced AudienceOne Publisher, a complete enterprise solution that allows organizations to publish individually tailored documents over the Internet. One-to-one publishing is an Internet-based approach to document publishing that answers the growing need for fast, cost-effective access to customized information. To demonstrate its solution AudienceOne created a special Web site (http://www.showcase99.com or http://www.audienceone.com) that allowed David Coursey's Showcase '99 attendees to quickly pinpoint the precise data they need to build their own customized kits of information from companies at the conference.

"We've all seen the piles of product literature that are thrown away by conference attendees before they even leave town," said David Coursey, Showcase executive producer. "This waste results from company materials that are 'one size fits all.' Similar to the way Dell and Gateway have changed the way computers are sold by letting customers configure their own systems, AudienceOne is well positioned to drive the way businesses will manage information delivery in the future."

The company's solution, AudienceOne Publisher, is a suite of server-based components that draws content from existing documents--preserving the original layout--and combines it into a new document that is personalized for the end user. AudienceOne's publishing technology works with Adobe Portable Document Format (PDF), enabling both online display and high-fidelity print output of the composite document.

"By using Adobe PDF, AudienceOne has created a new way to publish over the Internet while preserving the exact look and feel of any original document," said Sheri Schurter, group product marketing manager, Adobe Systems. …

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