Magazine article American Nurse Today

The Nursing NOW Campaign Launches: Investing in Nurses to Achieve Global Health

Magazine article American Nurse Today

The Nursing NOW Campaign Launches: Investing in Nurses to Achieve Global Health

Article excerpt

HEALTH should be a recognized universal right. Having an equitable health system should be a universal standard. And having highly skilled nurses recognized for their expertise in providing care and leading efforts to transform a nation's health and health system should be a universal practice.

U.S. nurses are not alone in our quest to be a prominent voice at all tables in determining how to best shape and deliver healthcare. Just a few months ago, a 3-year, global campaign was publicly launched called Nursing Now under the auspices of the Burdett Trust for Nursing in collaboration with the International Council of Nurses (ICN) and the World Health Organization (WHO). More than 30 countries, including the United Kingdom, Switzerland, South Africa, and the United States, were represented at launch-day activities held around the world. Catherine, Duchess of Cambridge, served as the official patron.

The Nursing Now campaign is focused on improving health globally by raising the profile and status of nurses worldwide. The agenda is ambitious, but it's critically important and can be accomplished with real investment in nursing and ongoing support. Nurses and midwives make up the largest segment of the health workforce worldwide, and they can have a great impact on the health and well-being of individuals and communities because of their expertise and extensive reach through their varied roles and settings.

That said, we're facing a global shortfall of 9 million nurses and midwives projected by 2030. The WHO Triple Impact report, whose findings helped initiate the campaign, also noted that although there is "enormous innovation and creativity in nursing," nurses "are too often undervalued and their contribution underestimated."

To achieve its vision, the campaign has developed goals that are similar to those outlined in the U.S.--focused Institute of Medicine report, The Future of Nursing: Leading Change, Advancing Health. Both the campaign and the report address advancing nurses' education and professional development, including leadership skill-building and their ability to effectively function in rapidly evolving healthcare environments. …

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