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New Newsweek Targets Teenagers

Magazine article Editor & Publisher

New Newsweek Targets Teenagers

Article excerpt

Newsweek and scholastic publisher Weekly Reader Corp. plan to launch Teen Newsweek to capture the sixth to ninth grade market.

The new weekly newsmagazine is expected to be priced at $5.95 annually for 24 issues, each accompanied by a teacher's guide, as well as four issues during summer recess.

The publishers hope to sell at least several hundred subscriptions, with most bought by schools. Sources say more than $1 million is being invested in the project.

A first prototype was published on Jan. 11, with the cover featuring the Senate trial of President Clinton. The story, designed for 1 l-year-olds, did not mention sex or Monica Lewinsky.

"We talk about Andrew Johnson, impeachment, and the procedure," says Peter Bergen, a Weekly Reader spokesman. Mention of a term like "oral sex" is "the kind of thing we will be very careful about," he says, and even the word "sex" would only get into the publication if "we would put it in context. …

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