Magazine article Editor & Publisher

Gannett Joins Singleton's Calif. Marketing Megagroup

Magazine article Editor & Publisher

Gannett Joins Singleton's Calif. Marketing Megagroup

Article excerpt

Antes up its 80,000-circulation San Bernardino Sun into the MediaNews-Donrey newspaper jackpot

William Dean Singleton's rapidly expanding Southern California empire just got bigger.

Singleton is adding Gannett Co.'s San Bernardino-based Sun to the previously announced California partnership between his MediaNews Group and the Donrey Media Group. As in that arrangement, no money will change hands for the Sun, but Gannett will get an undisclosed piece of the tripartite partnership and a seat on its seven-member board.

The Justice Department has approved the transaction, Singleton says, adding that the Sun will continue printing some editions of Gannett's flagship USA Today.

"It's a beautiful fit," Singleton says. "San Bernardino is one of the fastest-growing counties in the country."

The previously announced deal calls for combining 10 Donrey dailies and two nondailies with 10 MediaNews dailies later this month in a bid to boost the marketing clout of all of them. The new company, California Newspapers Partnership, is to be two-thirds owned by Garden State Newspapers -- Singleton's partnership with Richard Scudder -- and one-third owned by Donrey, with the profits to be split proportionately. Papers in the partnership are to be marketed to advertisers in two California groups: northern and southern.

The 80,040-daily circulation Sun figures to become the 23rd California daily under Singleton's control. Together they sell nearly 920,000 copies daily. …

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