Magazine article Insight on the News

Fox Plans Separate Channels for Boyz and Girlz

Magazine article Insight on the News

Fox Plans Separate Channels for Boyz and Girlz

Article excerpt

When Fox Family Channels and Fox Kids Network announced the founding of Boyz and Girlz channels, some child advocates cried foul. Children, they say, would be stereotyped into gender roles.

"I worry that the channels will be sexist," says Peggy Charren, children's activist and founder of the now disbanded Action for Children's Television advocacy group. "The boys will have all the fun and the girls will be housewives."

While Charren labels the plan "generally a dumb idea," TV execs say boys and girls need programs tailored to their genders. "We will not stereotype in any way," says Rich Cronin, president and CEO of Fox. The main goal of the channels, which will debut this fall, is to "superserve" children. "We have targeted branded entertainment cable channels such as MTV and CNN that superserve the music and news audiences," says Cronin, "but no one has superserved the boys' and girls' audiences."

Programming is evolving, but Cronin says "the Boyz channel will celebrate the great things about being a boy, and the Girlz channel will celebrate the great things about being a girl." Programs will target 2- to 14-year-olds during the day, and moms and dads after dark (with shows on parenting). …

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