Magazine article Editor & Publisher

Live like You Live Here: Whereby.us Re-Imagines Local Media for the Mobile Generation

Magazine article Editor & Publisher

Live like You Live Here: Whereby.us Re-Imagines Local Media for the Mobile Generation

Article excerpt

During a time when there are fewer reporters covering local governments, schools and civic engagement, people are looking to alternative channels for quality local news. Media startup Whereby.us is looking to fill in that gap by building unique local media brands in cities by providing a technology platform that focuses on email newsletters and building a toolkit for local engagement.

Their slogan, "Live like you live here," seeks to promote inclusivity and engagement among community members. Founded by Christopher Sopher, Rebekah Monson and Bruce Pinchbeck, their goal is to connect people to their cities and help them be passionate about what's around them.

"In every city we serve, we see locals looking for places to find connection and a sense of calm," Sopher said. "There's never been more content out there about the world or cities we live in, and that's exciting, but it's also exhausting."

Currently, Whereby.us serves Miami with The New Tropic; Seattle with The Evergrey; Orlando with Pulptown; and Portland with Bridgeliner.

Before launching their first project in Miami, the team did extensive research on what the community needed and saw an opportunity to serve it in local journalism. Research and deciphering what communities need the most became a core foundation of their business model.

As newsletters become the dominate way publishers reach their subscribers, the Whereby.us team relies on this feature for reader retention and building steadfast communities. …

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