Magazine article Marketing

Advertising Is Always Fun, but It Can Stop Once You've Grown Up

Magazine article Marketing

Advertising Is Always Fun, but It Can Stop Once You've Grown Up

Article excerpt

When people still working in advertising agencies realise that I first started with an advertising agency over 40 years ago, they get a sort of wistful gleam in their eye - and I know exactly what they're going to say.

It is my own most Frequently Asked Question: "Was it really more fun then?" Two things make an accurate answer difficult. The first is all to do with growing up and being promoted and trying to become responsible and having to hire and fire people and to finding that other people are expecting you to win business or keep business or restore morale or make budgets.

That's certainly not as much fun as knocking out a couple of pretty good ads in the morning and then playing snooker for the rest of the day.

I suppose there must be some people who get a great buzz from meeting budgets and cutting costs and trying to hold on to flakey accounts and smiling in the lift when they've just lost four new business pitches in a row - but I wasn't one of them.

There was a great deal of fun, all the way through: but there was more at the beginning than at the end.

The other problem is memory. So in the hope of checking memory against record, I've recently re-read two good advertising novels: Murder Must Advertise by Dorothy L. Sayers, first published in 1933; and The Agency Game by Bernard Gutteridge, first published in 1954.

To the modern eye, the Dorothy Sayers' agency seems quite formal. First names are never used - everybody is either Mr Tallboy or Miss Rossiter - but they do have fun. …

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