In just third of Americans have dramatically changed their style of civic and political association. A civic world once centered in locally rooted and nationally active membership associations is a relic. Today, Americans volunteer for causes and projects, but only rarely as ongoing members. They send checks to service and advocacy groups run by professionals, often funded by foundations or professional fundraisers. Prime-time airways echo with debates among their spokespersons: the National Abortion Rights Action League debates the National Right to Life Committee; the Concord Coalition takes on the American Association of Retired Persons; and the Environmental Defense Fund counters business groups. Entertained or bemused, disengaged viewers watch as polarized advocates debate.
The largest membership groups of the 1950s were old-line and well-established, with founding dates ranging from 1733 for the Masons to 1939 for the Woman's Division of Christian Service (a Methodist women's association formed from "missionary" societies with nineteenth-century roots). Like most large membership associations throughout American history, most 1950s associations recruited members across class lines. They held regular local meetings and convened periodic assemblies of elected leaders and delegates at the state, regional, or national levels. Engaged in multiple rather than narrowly specialized pursuits, many associations combined social or ritual activities with community service, mutual aid, and involvement in national affairs. Patriotism was a leitmotif; during and after World War II, a passionate and victorious national endeavor, these associations sharply expanded their memberships and renewed the vigor of their local and national activities.
To be sure, very large associations were not the only membership federations that mattered in postwar America. Also prominent were somewhat smaller, elite-dominated civic groups--including male service groups like Rotary, Lions, and Kiwanis, and longstanding female groups like the American Association of University Women and the League of Women Voters. Dozens of ethnically based fraternal and cultural associations flourished, as did African-American fraternal groups like the Prince Hall Masons and the Improved Benevolent and Protective Order of Elks of the World.
For many membership federations, this was a golden era of national as well as community impact. Popularly rooted membership federations rivaled professional and business associations for influence in policy debates. The AFL-CIO was in the thick of struggles about economic and social policies; the American Legion and the Veterans of Foreign Wars advanced veterans' programs; the American Farm Bureau Federation (AFBF) joined other farmers' associations to influence national and state agricultural policies; and the National Congress of Parents and Teachers (PTA) and the General Federation of Women's Clubs were influential on educational, health, and family issues. The results could be decisive, as exemplified by the pivotal role of the American Legion in drafting and lobbying for the GI Bill of 1944.
Then, suddenly, old-line membership federations seemed passe Upheavals shook America during "the long 1960s," stretching from the mid-1950s through the mid-1970s. The southern Civil Rights movement challenged white racial domination and spurred legislation to enforce legal equality and voting rights for African Americans. Inspired by Civil Rights achievements, additional "rights" movements exploded, promoting equality for women, dignity for homosexuals, the unionization of farm workers, and the mobilization of other nonwhite ethnic minorities. Movements arose to oppose U.S. involvement in the war in Vietnam, champion a new environmentalism, and further other public causes. At the forefront of these groundswells were younger Americans; especially from the growing ranks of college students and university graduates. …