Magazine article Editor & Publisher

Large-Scale Survey Reveals Consumers' View of Pharmacies

Magazine article Editor & Publisher

Large-Scale Survey Reveals Consumers' View of Pharmacies

Article excerpt

Which pharmacy is rated most highly by consumers? Answers are now available from a new national survey that claims to be the largest and most comprehensive pharmacy study ever undertaken, with 20,066 consumers canvassed on 225 issues.

Produced by CareData Reports, a market research firm in White Plains, N.Y., the study classified pharmacies according to the following categories: retail, chain, supermarket, mass-merchandiser, and mail-order pharmacy. Independents were also surveyed, but their responses were not large enough to warrant setting up a separate category, said Jim Wilson, v.p. for marketing and sales and a third-generation pharmacist. For results of which company came out on top in these categories, see table below.

According to Wilson, consumers select chain drugstores primarily for their location and acceptance of their insurance. Mass-merchandising pharmacies were chosen primarily for their price. Supermarket pharmacies were found to make productive use of consumers' time, since they could shop for food while waiting for their Rxs to be filled.

One striking finding of the survey, Wilson noted, is that almost a quarter of the consumers who walk into their pharmacy to get their Rx filled are asked by the pharmacist to change it to something other than that which was prescribed. …

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