Magazine article CRM Magazine

AN INFLUENCER LEADER: Bryan Gold: COFOUNDER AND CEO OF #PAID

Magazine article CRM Magazine

AN INFLUENCER LEADER: Bryan Gold: COFOUNDER AND CEO OF #PAID

Article excerpt

Influencer marketing is an internet sensation right now, accounting for more than $6 billion in ad spending per year. Influencers speak to consumers in an authentic and personal voice that makes them more trusted than traditional advertising.

No one knows the potential of influencer marketing more than Bryan Gold, CEO of #paid, a company he cofounded with childhood friend Adam Rivietz right after graduating from the University of Western Ontario in 2014. The two, who are barely 25 years of age, came up with the idea for the company after realizing that a friend had 100,000 followers on Instagram but no way to cash in on all that popularity.

The Toronto-based company's mission, as stated by Gold, is "democratizing access to the world's most inspiring creators and empowering them to make a living doing what they love."

The platform offered by #paid leverages IBM's Watson artificial intelligence and cognitive computing technology to match marketers and content creators for integrated influencer marketing programs, content creation, and native amplification. Other technology in the company's portfolio includes a proprietary pricing algorithm; automated workflows to help companies scale their influencer marketing programs, manage influencer rosters, approve content, and measure results; machine learning that improves recommendations over time; and comprehensive analytics that help companies forecast the performance of their campaigns, optimize mid-campaign, and analyze programs once they're done. …

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