Magazine article Editor & Publisher

Exec-U-Net's Suvey

Magazine article Editor & Publisher

Exec-U-Net's Suvey

Article excerpt

The business of newspapers Marketing and IT execs 'Net-ting' nice salaries

High-paying jobs abound at newspapers if you happen to be in marketing or information technology.

So suggests a survey by Exec-U-Net, a Norwalk, Conn.-based job and career network for senior-level executives. Demand for executives in the media/publishing/creative sector has surged in the first half of the year, according to the company's Executive Market Demand Index. As was the case in other fields, the demand in media was greatest for sales and marketing, general management, and information technology (IT) expertise.

"The whole world is into the notion that we're going to make our living off the Internet now," Exec-U-Net executive director David B. Opton explains. "When you look at the overall economic growth and opportunities people see in e-commerce, it looks like there's going to be continued need for staff to create the branding."

Demand rose by 27% for senior-level executives overall and by 38% for those in the media/publishing/creative sector in the second quarter of 1999 vs. the same period a year ago, according to the survey, now in its fifth year. Demand was highest in the high-technology and retail/distribution sectors, where demand was up 61% and 45%, respectively. Figures are based on Exec-U-Net's job postings, which totaled nearly 19,000 over the past 12 months.

"I know a lot of newspapers are adding marketing people where they may not have had them before," says Bob Friend, director of research at the Inland Press Association. …

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