Magazine article Information Today

New Report Describes Increased Electronic Commerce Revenues

Magazine article Information Today

New Report Describes Increased Electronic Commerce Revenues

Article excerpt

According to new strategic research from Frost & Sullivan, U.S. Internet Electronic Commerce, the market for Internet commerce is changing swiftly due to recent Internet technology developments and fluctuating client requirements. Numerous challenges exist for all market participants as companies jockey for position in the delivery of a variety of goods and services.

According to the report, revenues for the total Internet electronic commerce products and services market have skyrocketed from approximately $6.7 million in 1994 to more than $103 million in 1996. The growth is primarily attributed to the adoption of the Internet as a wide-ranging research and information distribution tool throughout the U.S. Online advertising is still the largest component of Internet electronic commerce, with revenues growing from $8.9 million in 1994 to well over $25 million in 1995, reaching $156.5 million by the close of 1996.

"The initial prediction for electronic commerce entailed a large degree of orders and the exchange of funds, using the Internet as the pipeline for facilitating these transactions," said information technology analyst William Fredericks. "However, this has not proven to be the case for a variety of reasons. The greatest concern is for the security of the transactions. Many companies have developed software solutions to thwart the unauthorized access and use of transaction content, such as credit card numbers."

Providers of electronic commerce have reacted quickly to the changing structure of service demand. …

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