Magazine article Information Outlook

Communicating Your Library's Mission: A Paper about Bibliometrics and a New Column about Careers Complement a Variety of Perspectives on Developing a Mission Statement and Sharing It with Stakeholders

Magazine article Information Outlook

Communicating Your Library's Mission: A Paper about Bibliometrics and a New Column about Careers Complement a Variety of Perspectives on Developing a Mission Statement and Sharing It with Stakeholders

Article excerpt

Does your library or information center have a mission, and do you know what it is? Could you recite it if your boss called you into his or her office? How did you develop it, and do your work and attitude reflect it? And do you channel Jurassic Park when trying to communicate it to stakeholders?

These are just some of the questions raised and addressed in this issue of Information Outlook, which contains perspectives on library missions from librarians as well as from a marketing and communications specialist, a "thrivability" consultant and a pastor. Be sure to read Heather Kotula's argument for incorporating return on investment into your library's mission statement and Brian McCann's analysis of why Jurassic Park Should guide your approach to communicating your mission.

This issue also features an interview with SLA members Susan Makar and Amy Trost, the authors of the best contributed paper presented at tile SLA 2018 Annual Conference. If you thought bibliometrics was just for counting citations and calculating the impact of research, read their paper and learn how they used bibliometrics to provide quantitative analysis.

The content in this issue reflects SLA 2018 in another way--a new column. "Info Careers," in which SLA members will share their career lessons and advice. This new column resulted from a session at SLA 2018 hosted by the Information Outlook Advisory Council (IOAC) titled "Ask Us Anything: Contributing to Your Professional Magazine, Information Outlook." Session attendees shared their concerns and suggestions with IOAC members, and one of the latter was a desire for a column devoted to career advice and experiences. Tom Nielsen kicks off this column with a reflection on career success and an insight into defining success in ways that reflect your unique skills and circumstances.

What other insights can you glean from this issue? Consider the following:

"Like the organizations they serve, many libraries and information centers have mission statements. But what if they had mission questions instead of mission statements? How much more engaging and inviting would this be than the typical bland pronouncements about 'providing resources and services'? …

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