Magazine article Editor & Publisher

Baltimore Sun's Century-Ender

Magazine article Editor & Publisher

Baltimore Sun's Century-Ender

Article excerpt

In an effort to bolster its brand and generate profits, The Baltimore Sun is printing 100,000 copies of a millennium edition filled with photos of events around the world during the last 100 years, including the two World Wars, hippies, and the fire that destroyed downtown Baltimore.

The Sun has begun running a series of more than 20 quarter-page house ads for the millennium edition, "Portrait of a Century," and has received 10,000 requests from current and first-time subscribers to reserve a special-edition copy, which will cost an added dollar sixty-five apiece.

"From a visual perspective, my goal was to give readers a way to look at the things that shaped our lives in this century," said Jim Preston, the Sun's assistant managing editor for news photography.

In addition to those sold to subscribers, the special edition will be offered individually on newsstands for a dollar sixty- five or jointly with the dollar sixty-six Sunday paper for a combined price of 2 dollars on newsstands. …

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