Magazine article Editor & Publisher

'It's about You'

Magazine article Editor & Publisher

'It's about You'

Article excerpt

Are you an aggressive reporter? Finding out won't require any super sleuthing, filing of FOIAs, or pounding of pavements. Simply surf your way to Emode.com, a month-old self-testing site that's offering a 15- question, eight-minute Reporters Test.

Test-takers are asked about various news-gathering scenarios and provided with analyses based on the answers. Of course, this test and the site's 56 others are off the record: "We don't share the information with anyone," said Jim Courtovich, Emode's head of PR.

Engineers trained at the Massachusetts Institute of Technology created the entire Emode program, including the software used to tally test results and record site hits. The Reporters Test was put together with help from a group of their reporter friends, who supplied most of the scenarios, took the test, and gave feedback.

"The viral effects of the tests have brought a lot of traffic to the site," Courtovich said, meaning, in tech talk, that word-of-mouth's been good to Emode. …

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