Magazine article Editor & Publisher

Sentinel's Constant Renewal

Magazine article Editor & Publisher

Sentinel's Constant Renewal

Article excerpt

When a newspaper growing as fast as The Orlando (Fla.) Sentinel is housed in a collection of cramped buildings hemmed into a downtown location with few opportunities for expansion, renovation is a way of life.

"Something is always going on here," says Ashley Allen, vice president of strategic planning and corporate communication. "You walk down the hall and think, 'Was that door there last week?'"

There is an almost tidal shift as operations and personnel adjust to the changing needs of the Sentinel's TV station, its burgeoning new- media businesses, and its core newspaper product with a circulation of 267,445 during the week and 390,851 on Sundays in central Florida.

But two big workplace design projects at the Sentinel - one of them in the advertising and prepress departments and the other in the packaging center - were undertaken not because of the normal ebb and flow. The physical plant was changed in both projects because the Tribune Co.- owned newspaper adopted, in essence, a new philosophy of how it would work. …

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