Magazine article Editor & Publisher

Self-Syndication, Cyber Style

Magazine article Editor & Publisher

Self-Syndication, Cyber Style

Article excerpt

It isn't easy earning a decent dollar self-syndicating, whether it be in print or online. Now there's a way for creators to self-syndicate while also being affiliated with a Web syndicate.

iSyndicate has signed up about 250 self-syndicators, including cartoonists and columnists. They continue to self-syndicate, but also have the opportunity to get picked up by some of iSyndicate's massive Web clientele of 140,000-plus sites.

"We're building a rating system to make the content buyer's decision easier and allow the good stuff to rise to the top," said Jim Toomey, a member of iSyndicate's business development content team and creator of the "Sherman's Lagoon" comic distributed by King Features Syndicate. "Hopefully, we'll have a spectrum from cream to skim milk and everything in between."

So far, self-syndicated creators are earning anything from zero to a few hundred dollars a month through iSyndicate, added Toomey, who noted that most of the features are sold to (non-newspaper) Web sites on a traditional fee basis. But there are some ad-revenue-sharing arrangements.

iSyndicate President/CEO Joel Maske said a traditional syndicate might get 10,000 submissions a year and sign only a handful, leaving a number of talented people without distribution. …

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