Magazine article Editor & Publisher

Wash. Post, NBC Mega-Alliance

Magazine article Editor & Publisher

Wash. Post, NBC Mega-Alliance

Article excerpt


Washingtonpost.News week Interactive just became a lot more interactive. In forging an alliance with the Web's top online news site and one of the big three broadcast news outlets, the Washington Post Co. now has access to multimedia content that far exceeds the resources of a daily newspaper and a weekly magazine.

Announced last week, the deal between the Post Co. and NBC News is far- reaching. The companies will share news, technology, and promotional resources among their various properties, which include, MSNBC Cable, NBC News, The Washington Post, and Newsweek magazine.

As a result of this deal, The New York Times lost an arrangement where its reporters appeared on MSNBC's program, "The News with Brian Williams."

Christopher Ma, executive editor of Washingtonpost.Newsweek Interactive, would not provide financial details on the agreement, but said there will be significant cross promotion on all the parties' distribution channels.

Ma said the Post Co. has had exploratory discussions with potential partners throughout the year and that focused discussions with NBC started in July.

By early next year, the companies will launch, replacing and becoming the exclusive location for Newsweek editorial content online.

Editorial content from Newsweek, The Washington Post, and washingtonpost .com will be available on MSNBC. …

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