Magazine article Editor & Publisher

NY Daily News' Ups and Downs

Magazine article Editor & Publisher

NY Daily News' Ups and Downs

Article excerpt

It was three days of ups and downs at the New York Daily News, especially in the newsroom and advertising department.

On Sunday, April 11, the tabloid's upscale neighbor, The New York Times, published a lengthy report suggesting financial problems at the privately-held Daily News might be so severe that its options could include sale or bankruptcy. The headline said, "The News at The Daily News is Not Good.

The next day, it was announced that the Daily News had won the 1998 Pulitzer Prize for editorial writing, the newspaper's third Pulitzer in four years. The first two were won by writers who were columnists at the paper.

And a day later, the Daily News promoted Marie DePris to the newly created position of senior vice president strategic marketing and sales, and Francine Frede to vice president of national advertising.

The cycle began with the Times report that the Daily News' Sunday circulation had dropped from about one million in December, 1995, to 815,000 last September, mostly as a result of a new Sunday edition published by the New York Post, the Daily News' tabloid archrival.

In another reverse, a breakdown of new pressroom equipment forced the paper to spend $2 million on repairs and for pressroom overtime. A third reverse came with the loss of a labor arbitration, which resulted in nine craft unions winning $18.5 million this year and millions more in the future. …

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