Magazine article Marketing

Rivals Launch in Manchester

Magazine article Marketing

Rivals Launch in Manchester

Article excerpt

Two major newspaper publishers have locked horns in Manchester in a battle for the lucrative daily free sheet market by launching competitive titles on the same day.

The tussle is between Associated Newspapers, which is rolling out its successful London-based Metro brand with the launch of Metro North West, and the Guardian Media Group, which launched its own free spin-off, Manchester Metro News, last Friday.

Both groups had planned to launch their respective papers this week, but went early in a bid to pip the other to the post. The titles represent the first Manchester-dedicated morning newspapers and will target ABC1 commuters.

Manchester Metro News is a 32-page colour tabloid with an initial print run of 25,000, rising to 50,000 this week. It is produced by sister title, the Manchester Evening News, and is distributed by hand in Manchester city center and on all commuter routes.

The editorial has a distinctly local flavour but advertisers in the first issue included both national and local players.

It complements the free weekly Metro, also published by GMG and distributed to 300,000 households throughout Greater Manchester. …

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