Magazine article Marketing

Camelot Backs 2000 Draw with Direct Push

Magazine article Marketing

Camelot Backs 2000 Draw with Direct Push

Article excerpt

Camelot is backing its millennium lottery game, Big Draw 2000, with a [pounds]6m below-the-line campaign, its biggest direct marketing push since the launch campaign for the National Lottery in 1994.

As part of the drive, Camelot will give away five million branded gift cards, introduce a series of Big Draw 2000 pub quizzes, publish a Big Draw 2000 book and run a News of the World game card promotion.

A new advertisement promoting the game as the perfect gift will be launched on December 16. Camelot's advertising is handled by WCRS.

Camelot said it was spending a total of [pounds]9.5m on promoting Big Draw 2000. It hopes to sell [pounds]125m worth of tickets for the game before New Year's Day, when the lottery balls will be drawn at 12.l4am. The card give-away will be Camelot's biggest single sales promotion to date and aims to position the lottery as part of the lucrative Christmas/millennium gift market. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.