Magazine article Marketing


Magazine article Marketing


Article excerpt


Q We are an electrical products company looking for a medium-sized agency in the Bristol area to provide an integrated campaign aimed at establishing our brand. Ideally it would have experience in the DIY and home improvements sector.

A BCLO is probably the closest fit, a Bristol-based agency with a staff of 36 that has several DIY clients, including Stanley, Kuprinol and Screwfix Direct.

The agency was set up six years ago and offers a combined service that includes advertising, editorial and PR, as well as direct marketing and promotional activities.

One of BCLO's managing directors, Ian Noble, says an agency can help suppliers maintain brand dominance in retail outlets and keep them in touch with the latest trends and development.

The direct route is the future for DIY, Noble believes. Screwfix has been doubling in size annually for the past four years, having found a niche supplying tools and fittings by mail order. Call 0117 9731173

Q We are looking for a firm that can look after a small-scale fulfilment project for about 150 people. This could be a basket of fruit, bottle of wine or something else they might suggest.

A Cambertown Ltd in Rotherham, South Yorks, can handle orders from ten to 500,000 items. It specialises in fancy presentation, such as silk bows on invitations.

Similar orders it has carried out in the past include dried flower arrangements and gift wrapped bottles of wine, which can present challenges for packing and delivery. It can source the goods, although it says customers sometimes prefer to do that themselves to be sure of quality.

Perishable items may not be the best choice, especially if they are addressed to offices and may reach some recipients on January 4. But it says it can come up with interesting alternatives. (01709 898989)

Great Western Wines also specialises in gift-wrapped bottles of wines and spirits, which can be accompanied by other products such as cheese or chocolates. …

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