Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

MattiAlderson started her career as a legal executive but subsequently gained experience in advertising. In 1975 she joined the Advertising Standards Authority and in 1990 she was appointed to the post of director general.

Well, this is no shrinking violet and that's a fact! She will personalise Whatever she does. She invests so much of herself that any project will soon become 'her-baby'.

Outgoing and demonstrative, this is very much a team worker and a people person. If confined alone in a room she will have no problem in finding reasons to come out. The interaction between herself and others is most interesting; it appears she is able to establish links on most levels and with a wide variety of people. Versatile, innovative, enthusiastic, this is quite a girl and one I'd far rather have on my side than on that of the opposition.

Back to the control bit. This stems from the fact she is an 'envisager', in short, she can see what she wants and anything less is, well, less. …

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