Magazine article ADWEEK

Do's and Don'ts

Magazine article ADWEEK

Do's and Don'ts

Article excerpt

DO MAKE YOUR WEBSITE "REFLECT YOUR PERSONALITY," Lewis said. It should include more than just your resume or your accomplishments. It needs to show what you can bring to the industry you're in (or want to break into). "Give potential employers or clients a glimpse of the person they'll be working with," Lewis said. "Overall, the goal is to do a good job telling you story."

DON'T OVERLOOK THE URL. Lewis travels to other parts of your professional life as well, like social media, resume and business cards. "Not only is this connectivity something a lot of people forget to consider when they're choosing a custom domain to purchase, but a bonus snag in the decision is what happens when you want to say your website URL or spell it out in conversation," Lewis said.

DO MAKE THE WEBSITE MOBILE FRIENDLY--not just ensuring that all images fit or that it all actually fits to a mobile screen's device, but confirming that a mobile version of your site toads quickly, "Give them the choice to go deep into the rabbit hole of [your] work, but don't force them to load it all if they simply want to contact you," Lee said. …

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