Magazine article Editor & Publisher

The 800 Lb. Wookie

Magazine article Editor & Publisher

The 800 Lb. Wookie

Article excerpt

Syndicates/News Services not immune to 'Star Wars'

Not every syndicate and news service went into hyperdrive, but several distributed plenty of "Star Wars: Episode One -- The Phantom Menace" material. Here's a sampler:

Tribune Media Services (TMS) says Knight Ridder Tribune (www.krtdirect.com) is offering various content, including a one-page graphic from the San Jose Mercury News. Also, TMS's MovieQuest site (www.moviequest.com) has a special button leading to "Star Wars" information and video trailers.

The New York Times Syndicate (NYTS) offered stories by "Inside Trek & Sci-Fi" columnist Ian Spelling that included interviews with three of the new film's stars. Marketing communications manager John Stickney says NYTS provided the package free to Spelling's clients and sold it to many nonclients. There's also a related Web area at www.nytsyn.com.

The New York Times News Service has content from The New York Times and NYTNS's other contributing papers. "Every day you're going to get more than enough to fill your 'Star Wars' deficit," says NYTNS day editor Gary McCardell.

The Los Angeles Times-Washington Post News Service is distributing many "Star Wars" stories from its contributing papers, says vice president/general manager John Payne. Scripps Howard News Service offered a special package, and BPI Entertainment News Wire provided "Star Wars" material from publications such as The Hollywood Reporter and The Boston Globe.

Thomson Target Media's Coverstory publication did a larger-than-usual issue on "Star Wars" that included the words of five contest winners -- one of whom recalled going into labor when the first two films came out! …

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