Magazine article Nieman Reports

Live-Blogging the Stock Market: Deb Price, NF '11, Is Leading a Team at the South China Morning Post to Offer News Average Readers Can Use

Magazine article Nieman Reports

Live-Blogging the Stock Market: Deb Price, NF '11, Is Leading a Team at the South China Morning Post to Offer News Average Readers Can Use

Article excerpt

WHY ARE CHINESE breweries trading up today? The question came in an email from a reader of the South China Morning Post's new live stocks blog. The blog has transformed how we cover mainland China and Hong Kong stock markets. It is lightning quick, and intensely focused on market moves as they happen as well as analysis and tips from experts. The blog's intended audience is mom-and-pop traders--from Kuala Lumpur to the United States--who are hungry to learn about these important markets. And we take questions from readers.

I, the editor of the stock blog and leader of its team, put my email address on a morning letter to readers. The "beer" reader's question was a good one. We jumped on it, and a short while later, the markets reporter of the day had pulled together an answer--a new cut to the value-added tax was likely to boost profits--and given it a forward spin: Tsingtao Brewery and a few other beer makers were likely to see their shares continue to rally.

It was news readers could use. And, for now, while the South China Morning Post has no paywall, it is free.

Our 116-year-old publication has been undergoing a digital revolution since it was bought by Chinese billionaire Jack Ma's Alibaba Group in 2016. The blog is part of that revolution, as what had been a Hong Kong newspaper known for its crackerjack coverage of the local property market sets its sights on becoming the go-to source of China news for an international audience. …

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