Magazine article Editor & Publisher

Sun-Times Shells 'Peanuts' Tribute

Magazine article Editor & Publisher

Sun-Times Shells 'Peanuts' Tribute

Article excerpt

When E&P was put on hold while phoning the Chicago Sun-Times, a promotional announcement came on advising callers to "jump start your week" with the newspaper.

But the paper had no intention of using the "Jump Start" comic to give promotional help to its Chicago Tribune rival.

"Jump Start" creator Robb Armstrong did a weeklong tribute to Charles Schulz in which a cartoon version of the "Peanuts" creator was in the hospital where the Marcy character works. The humor focused on a hospital staffer who thought Schulz was a peanut farmer.

But Sun-Times Editor in Chief Nigel Wade didn't find it funny that a comic in his pages paid tribute to a comic carried by the Tribune. "'Peanuts' is in another paper directly competing with us," he told E&P. "You might as well ask why CBS didn't ballyhoo the last episode of NBC's 'Seinfeld.'"

Wade added that he knows of no reader complaints about the Sun-Times action, which included a decision to run older "Jump Start" strips instead. …

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