Magazine article Editor & Publisher

Postnet.com and Tennessean.com Tackle Super Bowl XXXIV Blitz

Magazine article Editor & Publisher

Postnet.com and Tennessean.com Tackle Super Bowl XXXIV Blitz

Article excerpt

Rookies covering rookies in the biggest game of the year

Like the rookie who shows up to practice without his helmet, the online newspapers for this year's Super Bowl contenders took their knocks for the sake of experience.

The Web sites for The Tennessean in Nashville and the St. Louis Post-Dispatch each trumpeted their home team's run to Super Bowl glory, but both are the greenest of green when it comes to covering a Super Bowl.

"Most of the fans are kind of walking around, sort of surprised, [saying] 'We're in the Super Bowl?'" said Rex Perry, Tennessean.com's online editor. "That's the same recurring theme here in this building, print and online," said Online Manager Pam Brown. "It's pretty incredible and a lot of fun."

The Post-Dispatch's Postnet.com claimed to have a little more "game" experience when it came to covering a big event.

"As far as the technical aspects, we sort of had a dry run with this type of coverage when Pope John Paul II was here about the same time last year. So we're used to putting up the audio/video, breaking stories, all of that," said Online Editor Jan Paul.

But Tennessean.com got the guts award for launching a redesign of its Web site the same weekend as the Super Bowl.

"We weren't exactly planning to be in the Super Bowl, or we would have put this redesign off a couple of weeks," said Perry.

Each site did its share of daily headlines, multimedia, user polls, photographs, game and player stats, and links to pertinent sites. …

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